BSS Business School

BSS Master Diploma in Industrial Marketing

Part I: Introduction to Management

  • Introduction to Management

  • Planning

  • Organizing

  • Staffing

  • Leading

  • Controlling

  • International Management

Part II : Introduction to Marketing

  • Business of Marketing Management

  • Analyzing Marketing Opportunities

  • Segmentation, Targeting and Positioning

  • Developing Marketing Strategies

  • Product Management

  • Pricing in Marketing

  • Marketing and Distribution

  • Marketing Communication

  • Marketing Organization

  • Contemporary Issues in Marketing

  • Ethics in Marketing

Part III: Understanding Industrial Marketing

  • Fundamental Concepts in Industrial Marketing

  • Products, Services and Customers

  • Demand Issues

  • Organizational Buying & Buyer Behavior

  • Buyer – Seller Relationships

  • Assessing Market Opportunities

  • Strategic Planning

  • Market Segmentation, Targeting and Positioning

  • Business Networks and Technology

  • Ethics in Industrial Marketing

  • International Industrial Marketing

Part IV: Managing Marketing Mix (with reference to Industrial Marketing)

  • Product Strategy and New Product Development

  • Service Design and Delivery

  • Characteristics of Industrial Services

  • Pricing Decisions

  • Planning the Promotion Mix

  • Channel Structure and Dynamics

  • Logistics Management

  • Advertising, Sales Promotion and Public Relations

  • Personal Selling and Direct Marketing

  • Performance Measurement & Control